| There are a great variety of options available for | | | | type of program we will consider is the PPL or Pay |
| placing advertising on your website. It can be a very | | | | Per Lead program. These programs pay you for |
| confusing process to pick the one that is right for you. | | | | sending lead information to an online company. These |
| There is no one solution that will work best for | | | | leads can vary greatly in the amount of information |
| everyone. Therefore, it is wise to consider what type | | | | given. They may include only one or two fields such as |
| of programs will work best for the visitors to your site. | | | | an email address or zip code. They can also be as |
| This is a difficult question to answer. So, below are | | | | in-depth as extensive financial data need for loan or |
| brief descriptions of various types of programs | | | | credit card applications. The programs with the highest |
| available as well as examples of websites they would | | | | conversion rates are the ones that require the least |
| work well with.The first type we will look at is the PPS | | | | amount of personal information. If your site's audience |
| or Pay Per Sale program. This type of program is the | | | | is not prepared to purchase something online, then |
| closest you will find to the traditional salesman earning | | | | these programs may work well for you. They tend to |
| a commission by selling your product. Bestbuy.com, | | | | convert well on freebie sites such as getBANK.net as |
| Buy.com, and many others offer a pay per sale | | | | well as informational sites. Here are some examples of |
| program which gives their affiliates anywhere from | | | | affiliate networks to get pay per lead programs: |
| 2-15% commissions on any sales that they make. The | | | | PrimaryAds, AzoogleAds, AffiliateFuel, BulletAds.The |
| pay per sale program works well with informational | | | | third program to be discussed is the CPM or Pay Per |
| sites as long as the product you are selling is linked | | | | Impression program. These programs are best for |
| closely to the demographic of your particular site.One | | | | sites with high traffic levels. It is not recommended that |
| example of this would be a site dedicated to scuba | | | | you use these sites alone, because PPS and PPL |
| diving. This scuba diving site would feature information | | | | programs tend to be more profitable. However, CPM |
| about the best places for scuba diving and perhaps | | | | programs do offer an incredible chance to increase |
| offer review of the newest scuba diving equipment. | | | | your site's cash flow when used along with PPS and |
| After you review a new product, you could place a | | | | PPL programs. They are also a great way to diversify |
| specific affiliate link to that product on an online | | | | your site's income stream. One of the best CPM |
| retailer's store. You would get a good conversion and | | | | affiliate networks is FastClick.The final program is |
| click-through rate by going this route.Another example | | | | contextual advertising. Almost any site can benefit |
| would be an affiliate based site which sells electronics. | | | | from contextual advertising. Contextual advertising is a |
| A lot of pay per sale affiliates offer data feeds for all | | | | great way to complement your current advertising and |
| of their products which are available through their | | | | to provide an additional source of income. They are |
| online retail outlet. With these feeds, you can build an | | | | also a wonderful way of diversifying your site's income |
| affiliate based online store of your own selling their | | | | stream. Google AdSense is an excellent contextual |
| products. There are a lot of software packages | | | | advertising network to check out. Usually a site will |
| available to assist in automating the building of affiliate | | | | achieve best results by employing a combination of |
| sites around data feeds.Many times online retail | | | | these various types of affiliate advertising. You must |
| establishments run their own affiliate programs. | | | | experiment not only with these various programs, but |
| However, there are other places to find these types | | | | also with individual offers to figure out the best |
| of programs. Two of the best affiliate networks for | | | | combination for your site. |
| this are Commission Junction and LinkShare.The next | | | | |